Spotlight Media Update May 2013

Spotlight Media Update May 2013

Spotlight Media Update May 2013

At Spotlight Media, we make strides each month to improve the way we publish our magazines. Here is a list of some of our newest improvements.

1.   DISTRIBUTION RACKS:

We purchased over 50 new distribution racks and manufactured another 12 custom racks to improve our magazine placement and awareness.

2.  HOTEL ROOM DISTRIBUTION ADDITION:

We added the Days Inn’s rooms next to the FargoDome to upgrade our hotel distribution in Fargo-Moorhead  to 2,200 hotel rooms.

3.  EDITORIAL UPDATE:

Stride Magazine will publish a Family Issue for June, while Fargo Monthly will publish June’s Summer Guide and in July launch the first ever Wedding Issue. Design & Living Magazine will focus on Lake Homes and Summer Exterior Design for it’s July/August issue.

4.  MAILINGS:

We are upgrading our target audience starting this month with direct mailing of Design & Living Magazine to each member of the Fargo Country Club, Oxbow Country Club and the entire Home Builders Association List.

5. MAGAZINE QUALITY UPGRADE:

Design & Living Magazine upgraded this month to a perfect bind cover (spine cover) to improve the quality of the magazine.

6. EXTRA CIRCULATION FOR STRIDE:

Starting in June, Stride Magazine will move from 10,000 printed copies to 15,000 printed copies.

7. SPECIAL MARATHON COMMEMORATIVE MAGAZINE PROJECT UNDERWAY:

Spotlight Media partnered with the Fargo Marathon to design and produce a magazine that will be mailed to each runner after the race. The magazine will be a free gift to runners and include 96 pages of photos and 40 pages full of runner’s names and times.  Click here for more information.

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