spotlight ben buchanan blog

Welcome Ben Buchanan

Meet Our Newest Designer:
Ben Buchanan

Where are you from?

Fargo, ND

Tell us a little bit about you.

I studied graphic design at MSUM where I found a love for the creative and visual side of marketing. 

If there was a movie about your life, who would play you and why?

Simon Pegg. I feel confident that he can accurately portray my distaste for Jar Jar Binks from the Star Wars franchise. I’m still upset about Jar Jar.

What is your favorite thing to do in your spare time?

If I’m not glued to a screen rewatching Frasier for the 12th time, you can catch me tearing up the streets on my bicycle.

What’s a ridiculous fact about yourself?

When the weather is cooperating, I drive a big old mustard yellow boat of a car named Loretta. 

What part of your position provides the most value?

Visual insight on the design side of our client work.

Tell us about your experience.

I started interning with a local agency while finishing up some college courses. After receiving my degree I was hired full-time and learned a lot about juggling unique client needs in a fast-paced setting. I started receiving more and more motion graphic projects which propelled my love for animating designs. 

What part of your job do you believe makes the most impact?

Getting to collaborate with the interactive team and coming up with creative ideas for clients.

Why does our community matter to you?

Being a born & raised Fargo boy, I’ve watched it grow and thrive. The passion people have for this city is something special to be a part of.

What are some of your goals at Spotlight?

To support my team and grow as a designer.
Matt Becker Spotlight 2019

Welcome Matt Becker

spotlight matt becker blog post

Where are you from?

I was born in Lynchburg, VA but have lived in Fargo for pretty much my whole life.

Tell us a little bit about you.

I love live music so I started a concert promotion company here in Fargo. We do mostly electronic concerts and some hip-hop. When I have free time, I try and go out to as many shows as I can or drive to Minneapolis to catch one there. I love to travel and see new places. 

What is your favorite thing to do in your spare time?

Go to concerts or music festivals.

What’s a ridiculous fact about yourself?

I don’t know if it’s ridiculous but I can play the piano.

What part of your position provides the most value?

Working with a solid team and doing something that leaves me feeling accomplished.

What are some of your goals at Spotlight?

Working with a solid team and doing something that leaves me feeling accomplished.

How do you hope to bring value to the businesses you work with?

I want to help our clients grow their business with the help of our services. When they succeed it helps our community to grow and thrive.  
Hopeful heart project fargo spotlight

Spotlight Supports: Hopeful Heart Project

Spotlight was proud to sponsor Hopeful Heart Project’s event called Love & Light this November.

About Hopeful Heart Project:

The work we do at the Hopeful Heart Project focuses on providing care packages and resources for loss families, as well as local community events supporting hope and healing.

From the site:

We are a non-profit organization dedicated to providing hope, healing, and support to parents who have endured the tremendous loss of a child.  ​

In honor of the children we have lost, it is our mission to ensure no parent must walk this path alone. We strive to educate families in their options, provide them with the resources and comfort they may need, and create events centered around self-care and healing.

About the Event:

Hopeful Heart Project hosted a special concert and event in honor of Pregnancy and Infant Loss Remembrance Day on Saturday, October 19th, 2019. The event was held at the Stone Building downtown Fargo at 6pm.
Music featuring Lacey Guck. Guest speaker, Jana Berndt, is a local author and motivational speaker on finding joy through a season of loss.
If you have a child you would like remembered at the event, please visit our website and fill out our child remembrance form.

Hopeful Heart Project’s Ad in Spotlight’s Magazines

The advertisement that Hopeful Heart Project runs with Spotlight

About Spotlight:

All Marketing, One Partner. Spotlight is a full-stack marketing company based in Fargo, North Dakota. With powerful creative, branding, and video production, award-winning publications, including Fargo Monthly, Bison Illustrated, Fargo INC! and Design & Living Magazine, and results-driven marketing strategies, we are helping companies, of all sizes, compete and grow. We are more than a service. We are your dedicated creative and marketing team.

For more information, visit

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Welcome Brady Drake

spotlight new hire brady drake 2

We Welcome Brady Drake!

Where are you from?

Fargo, ND

Tell us a little bit about you.

I graduated from Concordia College with a degree in Multimedia Journalism and a minor in business. When I wasn’t in class, I was busy being a tackling dummy for the football team. I have a passion for sharing information and am thrilled to be at Spotlight.

If there was a movie about your life, who would play you and why?

Danny Devito. Similar appearance.

What is your favorite thing to do in your spare time?

My favorite thing to do in my spare time is watching football. I love sports, playing hockey especially. I also love dogs, who doesn’t? 

Kirsten Lund Hire Spotlight Fargo

Kirsten Lund Joins Spotlight as Inbound Marketing Strategist

We’re growing at Spotlight and we’re pretty excited about it! We recently hired Kirsten Lund as our new Inbound Marketing Strategist. Kirsten was working as the Digital Marketing Strategist a smaller agency for over five years downtown Fargo. Prior to that, she worked in traditional media buying for a large agency in Fargo just shy of four years.


Read on to see why her near decade of agency experience and certifications lead us to bring her on board to this critical role as we expanded into a Marketing Agency.


Here are some initial questions we asked her when she started.


Tell us a little bit about yourself.


I graduated from Concordia College with a BA in Business Management in 2011. The day after graduation, I went to work for a large marketing agency in Fargo. In 2014, I went to work for a smaller agency and focused my efforts on digital marketing, managing a number of clients in a wide variety of industries for over five years. I have a heart for the Fargo-Moorhead area, and I’m excited that I have the opportunity to continue to bring my best efforts forward to help clients in the community succeed.


We’re expanding into the B2B market. Do you think HubSpot is the solution? If so, why?


I’m glad to hear that – especially with how many businesses have been (and continue to be) popping up in the area. HubSpot is definitely the solution for any B2B consumer when it comes to lead generation. Lead generation is a more helpful and human approach to growing your business. You need to attract, engage, and delight people that provide value and build trust with your organization. HubSpot is the number one platform known to do just that. 


Overall, HubSpot is an all-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love.

That’s why we at Spotlight became an Agency Partner.


What makes you so sure of HubSpot? Do you have any trainings or certifications to prove this? 

Great question! Yes, I do. When I was at the agency prior to joining the amazing team at Spotlight, I earned the following HubSpot Certifications:


  • Marketing Software Certification
  • Agency Partner Certification
  • Social Media Certification


Are these certifications important? 

Absolutely! Continuing education is critical in any field, especially when it’s relevant in the ever-changing world of technology. If you keep your head down too long, you’ll be left behind. The good news? HubSpot provides FREE training courses for anyone to take. It’s just a matter of setting aside the time to do it. Whether you’re interested in content marketing, email marketing, sales enablement, or more, they have a plan in place for you. Check out HubSpot Academy to start your certification process any time. Not only is it FREE – but it will look great on your resume, will help your organization get ahead of the game when you start working with them…you name it. Your only regret? Not trying it out.  


What did your HubSpot certifications bring to Spotlight? 


Since I was already Marketing Software Certified and Agency Partner Certified, this allowed Spotlight to become a full-fledged HubSpot Certified Agency Partner as soon as they became an Agency Partner (which didn’t take long). I’m so thrilled that I was able to bring my knowledge and expertise over to an agency that’s excited to implement this tool to local and regional clients who want to use this tool for their own digital marketing strategy as a way to drive leads! 


What can HubSpot do for Spotlight’s clients? 

Amongst many features, we’re currently focusing HubSpot’s efforts on lead generation for our clients. This is a powerful tool for our B2B clients when it comes to acquiring new customers. HubSpot allows us to create custom landing pages, contact forms, unique CTAs (calls to action), email templates, automated workflows – you name it. The best part of this tool is the fact that all of its data is in real-time and is automated. 


We have customer support whenever we need it, so if we ever have a question or are unsure of whether or not a campaign is set up correctly, our resources are just an email or phone call away. Our clients can rest knowing that we are the area’s certified agency partner when it comes to lead generation not only because we have the knowledge, but we have the resources to back us up. 

Do you need digital marketing and better leads that convert to sales?  Contact us today and get the pleasure to work with our professionals just Kirsten.