Facebook and Meta are the largest social media platforms in the world. More than likely your target audience is using Facebook and/or a Meta app in some form of fashion. If you want to be able to reach your target audience on these apps, you need to be able to advertise to them.
In order to advertise on Facebook, your company needs to have a Meta Business Page created. After you create a business page, you then have to create an ad page for your company and give permission to the company to own it.
*side note: we recommend when creating your Facebook business page to use an email@example.com – this makes it possible to still access the page even if the person running it leaves your company.
However, there is more. A lot of companies use a marketing company to run their digital campaigns. In order for those companies to run these campaigns, they will need agency access to your pages.
Luckily for you, we have this step perfectly laid out and an easy-to-follow step-by-step process to make this work:
Digital Marketing Access
Facebook – (Company) needs access
Facebook ad account for collective
Extra Tips and Tricks You May Need👀
Google Ads Account
Hopefully, you found this article helpful and taught you a little bit of what goes into running social media and digital marketing campaigns! Look forward to more of these blogs coming out in the future! If you have any questions about advertising make sure to contact our team today!