spotlight ben buchanan blog

Welcome Ben Buchanan

Meet Our Newest Designer:
Ben Buchanan

Where are you from?

Fargo, ND

Tell us a little bit about you.

I studied graphic design at MSUM where I found a love for the creative and visual side of marketing. 

If there was a movie about your life, who would play you and why?

Simon Pegg. I feel confident that he can accurately portray my distaste for Jar Jar Binks from the Star Wars franchise. I’m still upset about Jar Jar.

What is your favorite thing to do in your spare time?

If I’m not glued to a screen rewatching Frasier for the 12th time, you can catch me tearing up the streets on my bicycle.

What’s a ridiculous fact about yourself?

When the weather is cooperating, I drive a big old mustard yellow boat of a car named Loretta. 

What part of your position provides the most value?

Visual insight on the design side of our client work.

Tell us about your experience.

I started interning with a local agency while finishing up some college courses. After receiving my degree I was hired full-time and learned a lot about juggling unique client needs in a fast-paced setting. I started receiving more and more motion graphic projects which propelled my love for animating designs. 

What part of your job do you believe makes the most impact?

Getting to collaborate with the interactive team and coming up with creative ideas for clients.

Why does our community matter to you?

Being a born & raised Fargo boy, I’ve watched it grow and thrive. The passion people have for this city is something special to be a part of.

What are some of your goals at Spotlight?

To support my team and grow as a designer.
spotlight hubspot inbound marketing experts

Going All Out for Inbound

You may have heard about inbound marketing before – but what does it mean? Inbound marketing takes a more human approach to growing businesses by attracting, engaging and delighting both current and potential customers. These marketing campaigns achieve a higher ROI than outbound techniques regardless of company size, geography or budget. Why? It’s simple. Inbound marketing revolves around meaningful content that generates attention and can be shared easily. Reaching B2B customers online has never been easier as 68 percent of them prefer to research online. Eighty-seven percent of buyers give more credit to content shared by an industry leader and the most successful B2B marketers spend 40 percent of their total budget on inbound marketing.

In order to do inbound marketing the right way for B2B customers, we at Spotlight decided to become a partner with the best inbound marketing platform in the world – HubSpot. Let’s talk about what we can do with this platform and learn about some of the highly sophisticated features we’ll be using for our clients.

Get Content in Front of the Right People

HubSpot allows us to publish blogs directly to our clients’ websites while getting real-time SEO suggestions. We can also post social messages at optimal times so we can reach the right people at the right time. The platform also measures past behaviors so we’re able to serve relevant headlines, CTAs and more.

Drive Traffic to Unique Landing Pages

This platform lets us design our own CTAs using personal messaging based on traffic source, location, personas and more. The best part? No coding is required (phew!). 

Convert Visitors Into Qualified Leads & Turn Them Into Customers

We’re not all developers, which is why the fact that we can launch professional-looking landing pages in seconds without having to rely on a web developer is so great! We can even attach forms in a single click, run A/B tests to increase conversions and engage with visitors in real-time using live chat.

Track Customers & Report Bottom Line Impact

This is probably my favorite feature. HubSpot has robust email tools and drip campaigns that give each lead a personalized path to purchase. With these tools, we have the ability to give them everything they need to become paying customers, and every interaction with our content automatically triggers the perfect next step. At the same time, the platform automatically records and organizes every interaction customers have with the clients’ brand. This allows us to confidently show our clients how their inbound marketing campaign has contributed to their sales.

Ready to Start Getting Leads?

If you’re ready to start getting leads and proving your own ROI, let the experts at Spotlight help. We’re proud to be a HubSpot Agency Certified Partner, meaning we have the certifications and tools needed to start driving traffic, tracking customers, and converting leads. Get in touch with us to see what we can do for you today.

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Spotlight Fargo Video Behind Scenes 0007

Spotlight’s Video Production Services are Expanding!

Spotlight's Video Production Services to Expand

Spotlight's Video Production Services To Expand in November 2019

After producing over 40 videos for clients in the past 12 months we have learned very quickly that video produces results. We are expanding our in-house Video Production team this month and looking to continue to provide amazing Video production Services to the region. Below we invite you to read about how it works when using our team to produce your video needs. Please reach out to us if you would like a consultation about our Video Production services.

Not ready yet? Keep scrolling to learn more!

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“Do we need really need a video team?”

Video is the number one way to tell your story right now. And it really is a science. Our team will work with you to help tell your story, promote your products and services and more. But we will also ensure that you capturing the correct audience, distributing your video properly, and optimizing the video's performance

We don't just provide a video, we provide a results driven experience.

40

The amount of videos our in-house team has produced this year so far.

7

The amount of In-House staff that work on videos from production, strategy, Project Management, Post Production and More!

A+

Spotlight believes in quality over quantity. We are investing in state of the art equipment to ensure state of the art results.

WE HAVE YOUR VIDEO PRODUCTION COVERED

TYPES OF VIDEOS WE PRODUCE

Our experience, capabilities, resources and equipment are ready to handle almost any video production project. With our history in Magazine Publishing, we pride ourselves on telling stories. If you are looking for documentary or film type short storytelling about your business, products or services you have come to the right place. We work with all different types of budgets and resources. If you are b2b we have incredible experience in testimonial video production, lead gen, video production, and sales enablement videos. Overall, you should just reach out and see if we are the right fit, at the right budget, and at the right time.

  • PRODUCT & SERVICE OVERVIEWS
  • EMPLOYEE TRAINING & ONBOARDING
  • CLIENT EDUCATION
  • DRONE & AERIAL FOOTAGE
  • RECRUITMENT & HIRING VIDEOS
  • TV COMMERCIALS
  • COMPANY CULTURE & HISTORY
  • CUSTOMER JOURNEY & TESTIMONIALS
  • SOCIAL MEDIA QUICK VIDEOS
  • VIDEO EXPLAINER - WHITEBOARD VIDEOS

SPOTLIGHT'S VIDEO PROCESS

PRE-PRODUCTION & PRODUCTION

The strategic aspect of Video Production is especially important to us. We include a pre-production process that includes logistics, scheduling, budgeting, casting, project management and more. Before the shoot we ensure all the ducks are in a row so you can rest assure that everything should go off without a flaw. Our project management system ensures that our clients are able to see every step along the way.

Pre-Production Services

  • Creative & Strategy
  • Script & Copy Consulting
  • Project Management
  • Scheduling
  • Budgeting
  • Crew & Staffing
  • Permits & Release Forms
  • Creative Direction
  • Set Design
  • Special Effects

VIDEO EDITING & POST-PRODUCTION

After your shoot our team specializes in the magic part of the production. We take pride in the post-production aspect of the shoot. This is where the real science of turning the video into a consumable product built for results. Most of the time people don't listen to the audio and want to see captions or creative graphics that compliment the video. That's where we shine!

Post-Production services

  • Online Editing
  • Audio Mixing
  • Audio Mastering
  • Royalty-Free Music
  • Sound Effects
  • Voice Over Mixing & Mastering
  • Color Correction & Grading
  • Visual Effects
  • Titles & Credits
  • GIFs & Cinemagraphs

OUR WORK

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SOCIAL MEDIA

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SOCIAL MEDIA

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AWARENESS

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COMMERCIAL

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COMMERCIAL

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SOCIAL MEDIA

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CULTURE

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SOCIAL MEDIA

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WEBISODES

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AD CONTENT

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AD CONTENT

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WEBISODE

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SHOWCASE

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SOCIAL MEDIA

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Are you ready to schedule a time to talk with us about your video needs?

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