Welcome Laura Alexander

Learn About Our New Videographer: Laura Alexander

Where are you from?

Ramsey, MN

Tell us a little bit about you.

I graduated from MSUM with a degree in Film Production and a double minor in Media Analysis and Advertising and I’m beyond excited to start my professional career at Spotlight! I’m also a hardcore Vikings fan and even though they break my heart every season, I will always wear purple on Sundays.

If there was a movie about your life, who would play you and why?

Jennifer Lawrence!

What is your favorite thing to do in your spare time?

I love to do anything that’s creative! Whether it’s reading, writing, singing or painting… sign me up!

What’s a ridiculous fact about yourself?

Flat, room temperature pop is the way to go.

What part of your position provides the most value?

The ability to connect with people, I believe, is the best thing about video.

Tell us about your experience.

Throughout college, I worked in the Athletic Department as an editor putting together promotional videos and commercials and worked for MSUM’s GO! Team Productions where I operated cameras for live sporting events. I’ve had multiple opportunities working on short films in the camera department and even worked on an independent feature film pulling focus!

Why do you think video is so important for a business’s marketing plan?

There’s only so much you can convey with words and photos. With video, you’re able
to pull at the emotion behind a product, a service or a company by using music, unique composition that moves and provide a unique voice. Video and marketing is a beautiful
combination because it elevates your ability to grab people’s attention and hold it for longer.

What part of your job do you believe makes the most impact?

Again the ability to connect with people. Video is a very special medium where we can capture moments and have them live on forever. Helping people capture those moments and transpose their ideas into something tangible is an incredible thing!

Why does our community matter to you?

Community is everything and ever since moving back home from college, I was itching to get back to the Fargo area. There’s such a unique feel to Fargo that I don’t think people understand is even there! I’m happy to be apart of Spotlight where I have the opportunity to share with everyone just how great of a community it is!