Spotlight is expanding it’s video department! Meet our new videographer, Laura Alexander.
Nick Horob - Founder of Harvest Profit
This shot of Nick Horob was taken by Hillary Ehlen for the cover of our Fargo Inc Magazine this month. She used studio lighting combined with colored gels to create a shadow on the subject and give the background the orange tint. She also used cover overlays in post-production to add the finishing the touches.
Spotlight's Video Production Services to Expand
Spotlight's Video Production Services To Expand in November 2019
After producing over 40 videos for clients in the past 12 months we have learned very quickly that video produces results. We are expanding our in-house Video Production team this month and looking to continue to provide amazing Video production Services to the region. Below we invite you to read about how it works when using our team to produce your video needs. Please reach out to us if you would like a consultation about our Video Production services.
Not ready yet? Keep scrolling to learn more!
“Do we need really need a video team?”
Video is the number one way to tell your story right now. And it really is a science. Our team will work with you to help tell your story, promote your products and services and more. But we will also ensure that you capturing the correct audience, distributing your video properly, and optimizing the video's performance
We don't just provide a video, we provide a results driven experience.
The amount of videos our in-house team has produced this year so far.
The amount of In-House staff that work on videos from production, strategy, Project Management, Post Production and More!
Spotlight believes in quality over quantity. We are investing in state of the art equipment to ensure state of the art results.
WE HAVE YOUR VIDEO PRODUCTION COVERED
TYPES OF VIDEOS WE PRODUCE
Our experience, capabilities, resources and equipment are ready to handle almost any video production project. With our history in Magazine Publishing, we pride ourselves on telling stories. If you are looking for documentary or film type short storytelling about your business, products or services you have come to the right place. We work with all different types of budgets and resources. If you are b2b we have incredible experience in testimonial video production, lead gen, video production, and sales enablement videos. Overall, you should just reach out and see if we are the right fit, at the right budget, and at the right time.
SPOTLIGHT'S VIDEO PROCESS
PRE-PRODUCTION & PRODUCTION
The strategic aspect of Video Production is especially important to us. We include a pre-production process that includes logistics, scheduling, budgeting, casting, project management and more. Before the shoot we ensure all the ducks are in a row so you can rest assure that everything should go off without a flaw. Our project management system ensures that our clients are able to see every step along the way.
VIDEO EDITING & POST-PRODUCTION
After your shoot our team specializes in the magic part of the production. We take pride in the post-production aspect of the shoot. This is where the real science of turning the video into a consumable product built for results. Most of the time people don't listen to the audio and want to see captions or creative graphics that compliment the video. That's where we shine!
Are you ready to schedule a time to talk with us about your video needs?
November 2019 Magazines
Whether you are filling an empty wall, setting the mood or hoping for a conversation starter, no home is complete without some unique works. This month, we’re introducing you to some notable local artists who are beautifying our region. Meet abstract painter Ryan Fritz, collage artist Amber Fletschock, photographers Meghan Duda and Meg Spielman Peldo, custom furniture maker David Collins and also tour through Ecce Gallery’s last show with Sara Woster and Georgia Mrazkova. Peruse through incredible works on these pages and get ready to be inspired to add to your own home gallery.
What is better than beer and food? In this issue, we pair the two together (literally). We teamed up with local breweries and local restaurants to pair Fargo-Moorhead-born beers with hand-crafted Red River Valley dishes. Sophisticated palates are certainly not required as we span the entire city searching for the perfect beer and food pairings. Here is what we found.
Whether you are a Bison fan or not, very few recognize the details that go into the North Dakota State athletic competitions we enjoy watching. One of those details is science and the various branches of that vague term. From a sheer scientific perspective, there are a host of physical and mental ingredients that need to occur over the course of a play, game or sequence to achieve athletic success. What are these ingredients? And how do they create a recipe for success at North Dakota State? We take a deep dive inside the world of sports science to answer those questions.
Spotlight was proud to sponsor Hopeful Heart Project’s event called Love & Light this November.
About Hopeful Heart Project:
The work we do at the Hopeful Heart Project focuses on providing care packages and resources for loss families, as well as local community events supporting hope and healing.
From the site:
We are a non-profit organization dedicated to providing hope, healing, and support to parents who have endured the tremendous loss of a child.
In honor of the children we have lost, it is our mission to ensure no parent must walk this path alone. We strive to educate families in their options, provide them with the resources and comfort they may need, and create events centered around self-care and healing.
About the Event:
Hopeful Heart Project hosted a special concert and event in honor of Pregnancy and Infant Loss Remembrance Day on Saturday, October 19th, 2019. The event was held at the Stone Building downtown Fargo at 6pm.
Music featuring Lacey Guck. Guest speaker, Jana Berndt, is a local author and motivational speaker on finding joy through a season of loss.
If you have a child you would like remembered at the event, please visit our website and fill out our child remembrance form.
Hopeful Heart Project’s Ad in Spotlight’s Magazines
All Marketing, One Partner. Spotlight is a full-stack marketing company based in Fargo, North Dakota. With powerful creative, branding, and video production, award-winning publications, including Fargo Monthly, Bison Illustrated, Fargo INC! and Design & Living Magazine, and results-driven marketing strategies, we are helping companies, of all sizes, compete and grow. We are more than a service. We are your dedicated creative and marketing team.
For more information, visit https://www.spotlightmediafargo.com/culture/
We Welcome Brady Drake!
Where are you from?
Tell us a little bit about you.
I graduated from Concordia College with a degree in Multimedia Journalism and a minor in business. When I wasn’t in class, I was busy being a tackling dummy for the football team. I have a passion for sharing information and am thrilled to be at Spotlight.
If there was a movie about your life, who would play you and why?
Danny Devito. Similar appearance.
What is your favorite thing to do in your spare time?
My favorite thing to do in my spare time is watching football. I love sports, playing hockey especially. I also love dogs, who doesn’t?
Check Out Our Best Photos
From The Past Month
Bison Illustrated Editor Nolan Schmidt sat down with NDSU Women’s Basketball Coach Jory Collins and Men’s Basketball Coach Dave Richman to get the inside scoop on the upcoming year.
This month, we met in our very own art museum, The Rourke Art Gallery + Museum, and recruited some local artists to model looks from nearby boutiques. In a town like Fargo, no one industry stands alone, but instead, they are all intermingled and supportive of one another. We selected young, local artists as our models to showcase the art of styling, but also to celebrate the unity of sectors that make Fargo so special.
We’re growing at Spotlight and we’re pretty excited about it! We recently hired Kirsten Lund as our new Inbound Marketing Strategist. Kirsten was working as the Digital Marketing Strategist a smaller agency for over five years downtown Fargo. Prior to that, she worked in traditional media buying for a large agency in Fargo just shy of four years.
Read on to see why her near decade of agency experience and certifications lead us to bring her on board to this critical role as we expanded into a Marketing Agency.
Here are some initial questions we asked her when she started.
Tell us a little bit about yourself.
I graduated from Concordia College with a BA in Business Management in 2011. The day after graduation, I went to work for a large marketing agency in Fargo. In 2014, I went to work for a smaller agency and focused my efforts on digital marketing, managing a number of clients in a wide variety of industries for over five years. I have a heart for the Fargo-Moorhead area, and I’m excited that I have the opportunity to continue to bring my best efforts forward to help clients in the community succeed.
We’re expanding into the B2B market. Do you think HubSpot is the solution? If so, why?
I’m glad to hear that – especially with how many businesses have been (and continue to be) popping up in the area. HubSpot is definitely the solution for any B2B consumer when it comes to lead generation. Lead generation is a more helpful and human approach to growing your business. You need to attract, engage, and delight people that provide value and build trust with your organization. HubSpot is the number one platform known to do just that.
Overall, HubSpot is an all-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love.
That’s why we at Spotlight became an Agency Partner.
What makes you so sure of HubSpot? Do you have any trainings or certifications to prove this?
Great question! Yes, I do. When I was at the agency prior to joining the amazing team at Spotlight, I earned the following HubSpot Certifications:
- Marketing Software Certification
- Agency Partner Certification
- Social Media Certification
Are these certifications important?
Absolutely! Continuing education is critical in any field, especially when it’s relevant in the ever-changing world of technology. If you keep your head down too long, you’ll be left behind. The good news? HubSpot provides FREE training courses for anyone to take. It’s just a matter of setting aside the time to do it. Whether you’re interested in content marketing, email marketing, sales enablement, or more, they have a plan in place for you. Check out HubSpot Academy to start your certification process any time. Not only is it FREE – but it will look great on your resume, will help your organization get ahead of the game when you start working with them…you name it. Your only regret? Not trying it out.
What did your HubSpot certifications bring to Spotlight?
Since I was already Marketing Software Certified and Agency Partner Certified, this allowed Spotlight to become a full-fledged HubSpot Certified Agency Partner as soon as they became an Agency Partner (which didn’t take long). I’m so thrilled that I was able to bring my knowledge and expertise over to an agency that’s excited to implement this tool to local and regional clients who want to use this tool for their own digital marketing strategy as a way to drive leads!
What can HubSpot do for Spotlight’s clients?
Amongst many features, we’re currently focusing HubSpot’s efforts on lead generation for our clients. This is a powerful tool for our B2B clients when it comes to acquiring new customers. HubSpot allows us to create custom landing pages, contact forms, unique CTAs (calls to action), email templates, automated workflows – you name it. The best part of this tool is the fact that all of its data is in real-time and is automated.
We have customer support whenever we need it, so if we ever have a question or are unsure of whether or not a campaign is set up correctly, our resources are just an email or phone call away. Our clients can rest knowing that we are the area’s certified agency partner when it comes to lead generation not only because we have the knowledge, but we have the resources to back us up.
Do you need digital marketing and better leads that convert to sales? Contact us today and get the pleasure to work with our professionals just Kirsten.