Spotlight’s Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.
Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.
To use Addressable Geo-Fencing, advertisers access over 1 million street addresses to use in their campaign. The address lists can be CRM – 1st party data lists or Spotlight will curate the lists on your behalf. Those street addresses are then automatically converted into geo-fences that conform to the plat lines of each address. Then, devices seen within those plat lines are targeted with static or video ads on their mobile, tablet, desktop, and TV devices.
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OTT(Over-The-Top) is the best new way to get in front of your target demographic. You’ve probably heard the buzzword more and more over the last few years but many still don’t what it is.
OTT streaming allows businesses to serve commercials to their targeted audience across most major streaming platforms based on the viewer’s actual demographics instead of trying to run commercials on a certain channel and hoping their audience is there. This allows advertisers to avoid wasted impressions on viewers not in their demographic and avoid paying high rates for premium timeslots like during the evening news.
Due to this level of specificity and ease, the marketing world is seeing a huge shift in marketing dollars going away from linear TV and social media and instead seeing that ad spend put into OTT and other programmatic tactics.
OTT Streaming ads can run for 15, 30, or 60 seconds.
Target a list of addresses using geofencing or create a custom audience to target based on income, age, marital status, zip code, job title and hundreds of other variables.
Streaming campaign costs are based on a CPM(Cost per Thousand) basis and depend on the size of the campaign.
Ask us about multi-media campaigns to use other tactics and make your plan more affordable.
Your ads can be served across most major streaming platforms, including: Tubi, Roku, FuboTV, Fox, CNN, ESPN, etc.
Using 1st & 3rd Party data; from tax forms, surveys, credit card purchase history, and the world’s largest data collectors.
Use Audience Curation to build an audience using the demographics of your ideal customer. We can target based on age, income, family composition, home details, and buying habits… right down to the zip code.
Upload a list of prospects or clients from your company CRM, build a list of competitors to target, or use Spotlight’s Fargo Inc and Future Farmer mailing lists to hit B2B, Ag Businesses and Farmsteads in the ND region.
Geofence events and large gatherings during certain segmented times, save audiences for later marketing campaigns, and stay top mind after large conventions whether or not you attended the event.
Track conversion through in-store foot traffic, form submission thank you pages, page views, and button clicks.