Branding that holds up everywhere.
Logo, identity, brand guidelines and graphic design, built by our in-house designers in Fargo to work on every screen, sign and ad.
Updated
Branding
Your whole identity, logo to letterhead.
A branding agency builds your whole identity: logo, colors, type, voice and guidelines. Spotlight’s in-house designers in Fargo create brands that stay consistent everywhere they show up.
A logo is not a brand. We build the whole identity (the look, the voice, the feeling people get when they see you) so you stand out, earn trust faster, and stay consistent from your sign to your stories.
Who it’s for
- New business, or a new name
- You’ve outgrown the look you started with
- Every flyer, sign and post looks a little different
- A merger, new location or new service line
Brand check
Refresh or rebrand?
A refresh modernizes what’s working; a rebrand rethinks the identity when the business has outgrown it.
Answer four questions to see where you land and what would change.
- What changes
- Refresh
- Brand system
- Rebrand
- Logo
- Refined
- Kept
- New
- Colors & type
- Updated
- Defined
- New
- Name
- Kept
- Kept
- Can change
- Voice
- Sharpened
- Written down
- New
- Guidelines
- Updated
- New
- New
What you get
A complete brand identity, six pieces.
Every brand project ends with a system your whole team can use, not a single logo file.
Select one to see it from a brand we built.
In the wild
One brand, on every touchpoint.
The same team that designs your brand also builds your website, shoots your photos and runs your ads, so the brand is used right from day one.
Recent identities
Brands we’ve built for businesses like yours.
- Courts & PintsHospitality & Events
- Red River AgAgriculture
- HerzogConstruction & Home Services
- The Drawing RoomRetail & Ecommerce
- Beyond ShelterNonprofit & Community
- Midtown TavernHospitality & Events
- Blue ComplyProfessional Services
- Blueprint TrainingWellness & Fitness
- Catholic Charities North DakotaNonprofit & Community
Why brand with Spotlight instead of a freelancer or studio?
You get a logo and maybe a color sheet. Making it work on a website, a sign or an ad is up to you.
Logo, color, type, voice and guidelines, then the same team puts it on your website, ads, social and print.
The designers behind your brand.
Our in-house art directors and designers in Fargo. You work with them directly: no outsourcing, no templates.
“The logo is the easy part. The brand is how you feel everywhere else.”
Also on your brand
- Megan SuedbeckCreative Director
- Kim CowlesArt Director
- Ty BettsMagazine Designer
What's included in a brand identity?
Logo and variations, a color palette, typography, brand voice and messaging, and a guidelines document so your whole team stays consistent everywhere.
Who will I work with?
Our in-house art directors and designers in Fargo. You work with them directly: no outsourcing, no templates.
Should I refresh my brand or rebrand?
A refresh modernizes what's working; a rebrand rethinks the identity when the business has outgrown it. We help you decide in the first conversation, and never push a rebrand you don't need.
How long does a brand project take?
It depends on how many pieces you need and how quickly feedback comes back. We set the timeline with you at kickoff.
How many logo concepts do I see?
You see a few distinct directions first, pick one, and we refine it with you through rounds of feedback.
Do I own the final files?
Yes. Once the project is complete you receive the final logo files and guidelines to use anywhere.
What does branding cost?
It depends on what you need, from a logo refresh to a full identity with launch assets. We quote it after a short call. You can browse our branding work first.
Spotlight Insights
Marketing insights.
Practical guides to help you plan your next step.
Let’s talk
Ready to Build Your Brand?
Bring your story and your goals. We’ll bring the designers, the strategy and the team to roll it out everywhere.
