UNITED SAVINGS CREDIT UNION
Once a member, always a member. Unlike a bank, United Savings Credit Union is member-owned. What does that mean for its members? That they always come first.
In need of a way to better communicate their value proposition and a stronger way to position themselves in such a competitive market, we realized its members could articulate United Savings’ purpose better than United Savings could.
For United Savings, their members are their best storytellers. Moreover, a member's story is the best way to articulate USCU's mission and purpose.
Utilizing our widely-distributed, demographically-focused publications, we complemented the videos with print ads focused on the subject's story and encouraged readers to visit United Savings Credit Union's website to view the full story.