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Going All Out for Inbound

You may have heard about inbound marketing before – but what does it mean? Inbound marketing takes a more human approach to growing businesses by attracting, engaging and delighting both current and potential customers. These marketing campaigns achieve a higher ROI than outbound techniques regardless of company size, geography or budget. Why? It’s simple. Inbound marketing revolves around meaningful content that generates attention and can be shared easily. Reaching B2B customers online has never been easier as 68 percent of them prefer to research online. Eighty-seven percent of buyers give more credit to content shared by an industry leader and the most successful B2B marketers spend 40 percent of their total budget on inbound marketing.

In order to do inbound marketing the right way for B2B customers, we at Spotlight decided to become a partner with the best inbound marketing platform in the world – HubSpot. Let’s talk about what we can do with this platform and learn about some of the highly sophisticated features we’ll be using for our clients.

Get Content in Front of the Right People

HubSpot allows us to publish blogs directly to our clients’ websites while getting real-time SEO suggestions. We can also post social messages at optimal times so we can reach the right people at the right time. The platform also measures past behaviors so we’re able to serve relevant headlines, CTAs and more.

Drive Traffic to Unique Landing Pages

This platform lets us design our own CTAs using personal messaging based on traffic source, location, personas and more. The best part? No coding is required (phew!). 

Convert Visitors Into Qualified Leads & Turn Them Into Customers

We’re not all developers, which is why the fact that we can launch professional-looking landing pages in seconds without having to rely on a web developer is so great! We can even attach forms in a single click, run A/B tests to increase conversions and engage with visitors in real-time using live chat.

Track Customers & Report Bottom Line Impact

This is probably my favorite feature. HubSpot has robust email tools and drip campaigns that give each lead a personalized path to purchase. With these tools, we have the ability to give them everything they need to become paying customers, and every interaction with our content automatically triggers the perfect next step. At the same time, the platform automatically records and organizes every interaction customers have with the clients’ brand. This allows us to confidently show our clients how their inbound marketing campaign has contributed to their sales.

Ready to Start Getting Leads?

If you’re ready to start getting leads and proving your own ROI, let the experts at Spotlight help. We’re proud to be a HubSpot Agency Certified Partner, meaning we have the certifications and tools needed to start driving traffic, tracking customers, and converting leads. Get in touch with us to see what we can do for you today.

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Spotlight is Hiring

At Spotlight, we’re ambitious, hungry and always looking to grow. If that sounds like you, we have a couple positions to know about. Some of the perks of working full-time at Spotlight include…

  • Medical Insurance (50% employer paid for employee)
  • Dental and Vision Insurance (50% employer paid for employee)
  • Vision Savings Pass (discount program)
  • Life and Disability Insurance (100% employer paid for employee)
  • Employee Assistance Program
  • PTO
  • Volunteer Time Off
  • Paid Holidays
  • Matching Charitable Donations
  • 401K with employer match up to 3% (after one year of employment)
  • Half day Fridays in the summer

WordPress Developer

Spotlight is expanding and looking for an intelligent, creative and energetic team player with professional experience in WordPress website development. The work is challenging, fast-paced and always changing. The ideal candidate has strong analytical skills, unwavering commitment to quality, extensive knowledge of WordPress, collaborative work ethic and the ability to use standardized coding is required. The candidate must have a lot of experience working with WordPress and creating websites using WordPress.


This role will include maintaining and developing Spotlight’s technology products along with the needs of clients and responsible for implementing visual elements that users see and interact within a web application.


You will…
  • Work with Spotlight’s clients on developing new and engaging websites that fulfill their vision
  • Work on Spotlight’s websites and help ensure we have the best looking and dynamic website in the region

WordPress Developer and Videography Internships

Spotlight is expanding and looking for two intelligent, creative and energetic team players who are looking to grow. We’re looking for a WordPress Developer Intern and a Videography Intern. The work is challenging, fast-paced and always changing. See below for more information


WordPress Developer Internship Expectations
The ideal intern will work along with our web development team in creating websites with WordPress and they must have strong analytical skills, unwavering commitment to quality, extensive knowledge of WordPress, collaborative work ethic and the ability to use standardized coding is required.


Videography Internship Expectations
This intern will work with our videography team on helping edit footage, tear down and set up sets, assisting with backing up, importing and organizing files and generally assisting with any other duties. This intern must be open to constructive criticism, have an extreme passion for creating beautiful and effective videos and have a collaborative work ethic.