Matt-Becker-Spotlight-2019

Welcome Matt Becker

Where are you from?

I was born in Lynchburg, VA but have lived in Fargo for pretty much my whole life.

Tell us a little bit about you.

I love live music so I started a concert promotion company here in Fargo. We do mostly electronic concerts and some hip-hop. When I have free time, I try and go out to as many shows as I can or drive to Minneapolis to catch one there. I love to travel and see new places. 

What is your favorite thing to do in your spare time?

Go to concerts or music festivals.

What’s a ridiculous fact about yourself?

I don’t know if it’s ridiculous but I can play the piano.

What part of your position provides the most value?

Working with a solid team and doing something that leaves me feeling accomplished.

What are some of your goals at Spotlight?

Working with a solid team and doing something that leaves me feeling accomplished.

How do you hope to bring value to the businesses you work with?

I want to help our clients grow their business with the help of our services. When they succeed it helps our community to grow and thrive.  
 
New Hire

Welcome Brady Drake

We Welcome Brady Drake!

Where are you from?

Fargo, ND

Tell us a little bit about you.

I graduated from Concordia College with a degree in Multimedia Journalism and a minor in business. When I wasn’t in class, I was busy being a tackling dummy for the football team. I have a passion for sharing information and am thrilled to be at Spotlight.

If there was a movie about your life, who would play you and why?

Danny Devito. Similar appearance.

What is your favorite thing to do in your spare time?

My favorite thing to do in my spare time is watching football. I love sports, playing hockey especially. I also love dogs, who doesn’t? 

Kirsten-Lund-Hire-Spotlight-Fargo

Kirsten Lund Joins Spotlight as Inbound Marketing Strategist

We’re growing at Spotlight and we’re pretty excited about it! We recently hired Kirsten Lund as our new Inbound Marketing Strategist. Kirsten was working as the Digital Marketing Strategist a smaller agency for over five years downtown Fargo. Prior to that, she worked in traditional media buying for a large agency in Fargo just shy of four years.

 

Read on to see why her near decade of agency experience and certifications lead us to bring her on board to this critical role as we expanded into a Marketing Agency.

 

Here are some initial questions we asked her when she started.

 

Tell us a little bit about yourself.

 

I graduated from Concordia College with a BA in Business Management in 2011. The day after graduation, I went to work for a large marketing agency in Fargo. In 2014, I went to work for a smaller agency and focused my efforts on digital marketing, managing a number of clients in a wide variety of industries for over five years. I have a heart for the Fargo-Moorhead area, and I’m excited that I have the opportunity to continue to bring my best efforts forward to help clients in the community succeed.

 

We’re expanding into the B2B market. Do you think HubSpot is the solution? If so, why?

 

I’m glad to hear that – especially with how many businesses have been (and continue to be) popping up in the area. HubSpot is definitely the solution for any B2B consumer when it comes to lead generation. Lead generation is a more helpful and human approach to growing your business. You need to attract, engage, and delight people that provide value and build trust with your organization. HubSpot is the number one platform known to do just that. 

 

Overall, HubSpot is an all-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love.

That’s why we at Spotlight became an Agency Partner.

 

What makes you so sure of HubSpot? Do you have any trainings or certifications to prove this? 

Great question! Yes, I do. When I was at the agency prior to joining the amazing team at Spotlight, I earned the following HubSpot Certifications:

 

  • Marketing Software Certification
  • Agency Partner Certification
  • Social Media Certification

 

Are these certifications important? 

Absolutely! Continuing education is critical in any field, especially when it’s relevant in the ever-changing world of technology. If you keep your head down too long, you’ll be left behind. The good news? HubSpot provides FREE training courses for anyone to take. It’s just a matter of setting aside the time to do it. Whether you’re interested in content marketing, email marketing, sales enablement, or more, they have a plan in place for you. Check out HubSpot Academy to start your certification process any time. Not only is it FREE – but it will look great on your resume, will help your organization get ahead of the game when you start working with them…you name it. Your only regret? Not trying it out.  

 

What did your HubSpot certifications bring to Spotlight? 

 

Since I was already Marketing Software Certified and Agency Partner Certified, this allowed Spotlight to become a full-fledged HubSpot Certified Agency Partner as soon as they became an Agency Partner (which didn’t take long). I’m so thrilled that I was able to bring my knowledge and expertise over to an agency that’s excited to implement this tool to local and regional clients who want to use this tool for their own digital marketing strategy as a way to drive leads! 

 

What can HubSpot do for Spotlight’s clients? 

Amongst many features, we’re currently focusing HubSpot’s efforts on lead generation for our clients. This is a powerful tool for our B2B clients when it comes to acquiring new customers. HubSpot allows us to create custom landing pages, contact forms, unique CTAs (calls to action), email templates, automated workflows – you name it. The best part of this tool is the fact that all of its data is in real-time and is automated. 

 

We have customer support whenever we need it, so if we ever have a question or are unsure of whether or not a campaign is set up correctly, our resources are just an email or phone call away. Our clients can rest knowing that we are the area’s certified agency partner when it comes to lead generation not only because we have the knowledge, but we have the resources to back us up. 

Do you need digital marketing and better leads that convert to sales?  Contact us today and get the pleasure to work with our professionals just Kirsten.

spotlight-media-christy-german

Welcome Christy German

Help Us Welcome Christy!

Where are you from?

I moved to Fargo earlier this summer from Watertown, SD.

Tell us a little bit about you.

I have always had the passion to create even from an early age which led me to attend college for Graphic Design and follow that career path through the last 8 years. Not only do I find joy in creating on the computer, but I also enjoy woodworking and for the past couple of years have started up my own small home decor business. When I’m not busy creating, I enjoy spending time with my husband of 5 years and our cute, little dog, Farley. 

If there was a movie about your life, who would play you and why?

I would have to say Zooey Deschanel, Jess from New Girl, would play me just for the simple fact that she makes people laugh even though she can be awkward and over-emotional at times. She keeps trying even through her continuous struggles and I can relate to that whole-heartedly.

What is your favorite thing to do in your spare time?

I enjoy Netflixing and going to the movies with the hubby, baking, and taking walks with my dog, Farley.

What’s a ridiculous fact about yourself?

I’ve been known to eat ketchup on green beans, which I’ve been told multiple times is a little ridiculous. I promise it’s delicious, just try it!

spotlight-media-randy-vangrud

Welcome Randy Vangrud

Join us in welcoming Randy Vangrud to Spotlight!

Where are you from?

I was born in St. Cloud MN. I grew up in Moorhead, yes I am a SPUD. 

Tell us a little bit about you.

 I have been married to my wife Barbara since 10/18/80. We worked in Radio together in Fargo, Brainerd, Minot, Bismarck and Fergus Falls.  We have a son Jace (36). We have a daughter Kristen (34). We have two grandchildren, Gabriella (6) and Lincoln (5). We live on Wall Lake, 5 miles east of Fergus Falls.

If there was a movie about your life, who would play you and why?

Kevin Costner. Because he’s the “coolest”. 

What is your favorite thing to do in your spare time?

Fishing, boating, hunting and snowmobiling.  

What’s a ridiculous fact about yourself?

I was riding a snowmobile that caught fire and i didn’t realize it. I continued to ride it right between the gas pumps of a nearby convenience store, then realized it was on fire. I jumped off just 200 yards from my home and called 911 while many of my neighbors and I watched it burn until the Fire Department arrived.  
 
New Hire

Welcome Jay Borland

Join Us In Welcoming Our New Controller - Jay Borland

Where are you from?

I was born and raised in Moorhead.

Tell us a little bit about you.

I have a degree in Criminal Justice and worked in a prison before going back to school and getting my degree in Accounting.  I am getting married in November, my fiancé is Rebecca, we have a cat named Jillian and a bearded dragon named Steve.

If there was a movie about your life, who would play you and why?

Stephen Root because he’s hilarious, and even though he’s rarely front and center, he makes everything he’s in better.

What is your favorite thing to do in your spare time?

I enjoy reading, playing golf, and watching the Minnesota Twins (I guess I enjoy watching them when they’re winning, not so much when they are losing…)
 

What’s a ridiculous fact about yourself?

I once carried out groceries for Dick Clark.